The Higher Education Project
PROBLEM STATEMENT
The Higher Education Project is a non-profit organization founded by current and former university students. Its mission is to improve access to higher education abroad and help students return to Belize after completing their studies to start their professional careers. They approached team Aam to design an up-to-date logo that represented their mission & values.
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THEP founder, Hotchandani, wanted a logo which felt sleek, upscale, but also accessible. With her work targeting young college-curious students, the logo needed to appeal to said segment while also being palettable to potential investors and political stakeholders.
SERVICES
YEAR
Branding
Website
Social Media Templates
Pitch Deck
2021
HOW DID WE HELP?
The Aam Team came together to dive deep into The Higher Education Project’s brand story, the mission, vision, and values. After working closely with the founder to unravel the meaning behind the brand, we created social media templates customized to the brand. Additionally, for the website, the themes, colors, and key messaging were developed to fulfill each of the brand's touch points.
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The client wanted an educational logo that didn’t feel dated or overused. Through our collaborative conversations, we decided that using a form of the “tree of life” would symbolize the ways in which a proper, supported education can set roots for generations.
While in the midst of pitching to the Belizean government and other investors, the team also approached us for a pitch deck, which can be seen below.
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