Jhoomlay is a Montreal based Bollywood Dance Fitness studio designed to make exercise, wellness, and health more fun filled and holistic. During the pandemic, Jhoomlay had to switch from in-person classes to online. With this shift, a loss of customers came and Jhoomlay needed a way to spread the word around that they still had full functionality, just virtually. 

While the Jhoomlay team is extremely passionate, and has a strong customer base, the capabilities to spread the word were difficult to find. Although their social media presence and brand was there, Jhoomlay was unable to garner attraction to convert followers to Jhoomlay class attendees. Jhoomlay’s founder, Diya came to us with a need for an Influencer Campaign for their virtual classes.