Lashkaraa was looking to take their marketing in a different direction, using more UGC and trending content. We first crafted out a new marketing strategy for the brand and then went into execution across multiple verticals including Paid Media, Influencer Marketing, Social Media Management, and PR.

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Our main goal for Lashkaraa was to retain sales, increase relevancy on social, and produce different yet engaging content. Although Lashkaraa offered a reliable and convenient option for shoppers that previously did not exist, their lack of accessible and realistic content hindered customers from making a purchase. Our content pushed in paid media and through influencers focused on showing the customer journey, from website browsing until receiving the package, as well as the first try-on. 

Through Photoshoots, Reels, UGC, Influencer Marketing, and Paid Media pushing out all important content, we were able to retargeting ROAS above 20X and established a 5-8X ROAS for prospecting campaigns while keeping the cost per purchase under $30 (this includes the cost of non-conversion-focused campaigns).

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