1. College or university, major and minor:

I graduated from McGill University ‘19 where I completed my BCom in Strategic Management and minor in Classical Arabic (Fous’ha). I also completed my MSc in Strategic Marketing from Imperial College Business School ‘21. 

2. A fun fact about yourself:

I’ve lived in 5 countries and used to dance on my University bollywood dance team, Tashan!

3. Your favourite thing about working at Aam:

That we get to work with brands that I genuinely love and build multicultural brands of the future. Oh and my team brings me joy :) 

4. Your favourite or most impactful client or project you've worked on:

That is so hard…. I think Ahmad Tea! It was a brand I’d known all my life so it really felt like an accomplishment to me, and my family.

1. College or university, major and minor:

I graduated from the University of Minnesota with a degree in Supply Chain & Operations and a minor in Marketing. I am currently a Masters Student at Louisiana State University getting a degree in Leadership and Human Resource Development and will graduate May 2027!

2. A fun fact about yourself:

I have traveled to all 50 states in the US! 

3. Your favourite thing about working at Aam:

My favorite thing about working at Aam has truly been the people - we have had the opportunity to hire some amazing talent and people and finding those people has been the best part of the job. 

4. Your favourite or most impactful client or project you've worked on:

I am the one person who doesn’t work on any clients or projects since I solely lead HR for Aam Creative. So my day to day is all about the team and hiring new talent! I would say the most rewarding part of the job is hiring new talent and watching them grow at Aam.

1. College or university, major and minor:

Central Saint Martins in London, Graphic Design, with a focus on Design & Interaction and Photography. That's where I fell in love with the overlap of strategy, storytelling, and design, and figured out that the best brands aren't just pretty. They're built on purpose.
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2. A fun fact about yourself:

If I'm not at a cafe working, I'm probably underwater. 156 dives and counting; country number 38 is already on the calendar. Spotting a whale shark or a humpback in the wild beats pretty much everything else on land.
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3. Your favourite thing about working at Aam:

Easy: the people. Everyone actually cares about making the work better, not just finishing it. There's real curiosity and hustle till we win the dream client mentality here.
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4. Your favourite or most impactful client or project you've worked on:

I can't pick between my babies. Prana Kitchens, Cardamom Baby, and Embra Health each hit different for me: building a brand from zero, shaping packaging and digital experiences, crafting campaigns that actually move a number somewhere. Watching those brands launch and start connecting with real people never gets old.

1. College or university, major and minor:

King's College London, International Relations BA
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2. A fun fact about yourself:

I was born and raised in Tanzania
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3. Your favourite thing about working at Aam:

A team of girlies!
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4. Your favourite or most impactful client or project you've worked on:

Ahmad Tea USA!! Loved our Ramadan project with them from earlier this year!

1. College or university, major and minor:

UT Austin McCombs School of Business, Master of Science in Marketing Analytics
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2. A fun fact about yourself:

I've traveled to 36 countries! Most recent destination: Portugal
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3. Your favourite thing about working at Aam:

Working at Aam Creative was my first experience in an agency environment after spending my career in corporate roles within the consulting industry. It was an exciting change that allowed me to take greater ownership of my work, have more autonomy, and clearly see the direct impact of my contributions. While I initially wasn’t sure how my background would align with the needs of Aam Creative, I quickly found myself doing work that deeply resonated with me and that I genuinely enjoyed! Another plus is working on female-dominated teams with incredibly driven individuals.
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4. Your favourite or most impactful client or project you've worked on:

The Squeeze

1. College or university, major and minor:‍

I graduated from Universitas Padjadjaran, Indonesia, with a bachelor's degree in Journalism from the Faculty of Communication Sciences. I've been designing since 2017, and I love turning complex ideas into simple, story-driven visuals that audiences can easily understand.

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2. A fun fact about yourself:‍

I collect colourful graphic socks and wear a different pair depending on my mood. It's my favourite little way to add personality to each day.

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3. Your favourite thing about working at Aam:‍

I've been part of Aam since 2021, and it's given me countless opportunities to learn, explore new creative challenges, and grow into a more confident designer while collaborating with an inspiring team.

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4. Your favourite or most impactful client or project you've worked on:

Working with 7-Eleven has been one of my favourite experiences. Designing everything from decks to merchandise taught me that every visual, no matter how small, shapes how people experience a brand.

1. College or university, major and minor:

I went to SZABIST in Karachi, Pakistan. I majored in Film & TV, with a minor in Design & Branding. 
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2. A fun fact about yourself:

I'm also a certified Sound Healer! I practice wellness on the side and am obsessed with natural medicine/holistic healing.
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3. Your favourite thing about working at Aam:

As a Gemini, I really appreciate variety, especially in terms of work, and that's exactly what I love about working with Aam (apart from the lovely people, of course!). I love the fact that working at Aam keeps my creative juices flowing!
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4. Your favourite or most impactful client or project you've worked on:

We recently completed a project, "Roots of Rahma," which will always have my heart!

1. College or university, major and minor:

Bachelor of commerce (marketing) from Deakin University.
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2. A fun fact about yourself:

I am genuinely obsessed with thrifting. like to the point where my mum won’t let me go to anymore thrift stores (so i have to sneak stuff in now). flea markets, sunday bazaars, op/charity shops, random stalls, anywhere i can dig through old stuff and find hidden gems. It's one of my favourite activities to do while travelling too. There is something so satisfying about spotting a beautiful piece that everyone else walked past. I like to think I have a pretty good eye for it at this point because my house is basically a little museum of my finds, from random trinkets to furniture pieces I could not leave behind.
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3. Your favourite thing about working at Aam:

Honestly, it is getting to work on branding that actually feels culturally nuanced and speaks to real communities, instead of the generic, cookie cutter marketing you see everywhere else. It is rare to find work that lets you bring in that kind of depth and specificity, so I really do not take it for granted.
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4. Your favourite or most impactful client or project you've worked on:

7-eleven international, hands down. It was such a massive project and it genuinely felt like all hands on deck. What made it so memorable was seeing so many different people and areas of expertise come together, everyone bringing their own piece of the puzzle, to make the campaign come to life. It was such a great reminder of what the team can do when we are all pulling in the same direction.

1. College or university, major and minor:

A BA in Politics, Philosophy and Economics from the University of York, and an MA in Film directing from Metfilm London.
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2. A fun fact about yourself:

I grew up between the Middle East and England with a Pakistani background, and juggling these different identities has led me to be constantly intrigued by other cultures and ways of life. I love traveling and spending a month in a new country every year (I’m currently in China!), and picking up random bits of information from Wikipedia about niche cultural groups when I’m at home. 
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3. Your favourite thing about working at Aam:

The team is so great, and it’s been really fun to work with people who I feel like just ‘get’ me. Besides that, getting to work at the intersection of culture, creativity and strategy, and finding new ways to tell stories that actually resonate with people is literally my dream job, and I’ve been so lucky to work on some really cool projects with Aam.
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4. Your favourite or most impactful client or project you've worked on:

It’s a difficult choice as every project brings me to new experiences and has helped me learn something new about myself and my work. However, I will say 7-Eleven has been one of my dream brands to work with, and it was really exciting to work with such a massive and hugely influential brand! It’s also been a really interesting experience working with Musly, as it’s allowed me to connect with and speak to some really cool human beings from filmmakers to artists to designers to entrepreneurs. 

1. College or university, major and minor:

I graduated from Coventry University with a BSc in Finance & Investment.
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2. A fun fact about yourself:

A fun fact about me is that I love creating content and finding creative ways to tell stories. I also enjoy travelling whenever I get the chance.
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3. Your favourite thing about working at Aam:

My favourite thing so far has been how collaborative and welcoming everyone has been!
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4. Your favourite or most impactful client or project you've worked on:

So far, I’ve really enjoyed working on Musly. It’s been exciting to help build partnerships and connect with brands, creators, and businesses that align with the community’s mission.

1. College or university, major and minor:‍

I graduated from New York University with a major in Media, Culture and Communication and a minor in the Business of Entertainment, Media and Technology. I’ve always been curious about the cultures around me and how they shape what people consume and love. My major let me dig into that curiosity, and the minor taught me how brands and media companies act on it to reach audiences.

2. A fun fact about yourself:

I’m a self-proclaimed food explorer. I have a running list of 500+ coffee shops, restaurants, and bakeries I would like to try around the world! 

3. Your favourite thing about working at Aam:

Every client is a new world, and at Aam, all ideas are welcome. Every project is a new puzzle, and I love the opportunity to play with it.

4. Your favourite or most impactful client or project you've worked on:

Ahmad Tea. The family’s love for tea is genuine, and it makes the work easy to get excited about. When a brand has such passion, the storytelling writes itself.

1. College or university, major and minor:

Kings College London, Law LLB
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2. A fun fact about yourself:

I like to travel somewhere new at least once a year 
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3. Your favourite thing about working at Aam:

The fact that we are a powerhouse of strong south Asian women, from different parts of the world, who get to work together and bring rich cultural insights to the brands we work with.
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4. Your favourite or most impactful client or project you've worked on:

I value connecting with founders who are quite honestly some of the most wonderful human beings. Beena was such an impactful client to work with. She has an abundance of ideas to make the world a more connected and accessible place for south Asian women across America, and we got to help her in that endeavour. Working with her and her brand was moving!

1. College or university, major and minor:

I graduated from Queen Mary, University of London with a First Class in History. I specialised in American Political History
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2. A fun fact about yourself:

I got into marketing through my love of music and a fascination with different subcultures and communities. I became curious about why people buy albums, spend money on concert tickets, and invest in merchandise and not just for the music itself, but because it makes them feel part of something bigger.
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3. Your favourite thing about working at Aam:

What I love about Aam is that I get to really immerse myself in different subcultures and understand how individuals think, rather than treating audiences as one homogeneous mass. It allows me to create campaigns that feel more nuanced, authentic, and ultimately more impactful.
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4. Your favourite or most impactful client or project you've worked on:

The most impactful campaign I’ve worked on was the Google Pixel 9 launch. I was able to bring a new perspective on what the phone means to people - it’s not just a piece of technology, but a fashion accessory, a tool for communication, and a space for creativity. Bringing those ideas into the campaign helped make the creative feel more human and relatable.

1. College or university, major and minor:‍

I graduated from National College of Arts, Lahore (popularly known as NCA), with a degree in Media and Cultural Studies. 


2. A fun fact about yourself:‍

I was a dancer for 5 years of my life - majorly training in hip-hop. I did a lot of dance showcases, theater, and also did contemporary and classical dance! 


3. Your favourite thing about working at Aam:‍

Getting the chance to work with such an exceptional group of women from all over, which goes hand in hand with the clients we have. Having a team, clients, and projects that make you want to actually show up and get creative is what Aam has brought into my professional life. It really is an agency with a team of its own kind.


4. Your favourite or most impactful client or project you've worked on:‍

Ahmad Tea!

1. College or university, major and minor:

Currently studying Audiology, BSc at University College London (UCL)
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2. A fun fact about yourself:

My favourite sport to play is Basketball
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3. Your favourite thing about working at Aam:

Everyone is so talented and I get to learn from them
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4. Your favourite or most impactful client or project you've worked on:

Sayonee, it was really fun to experiment and create new styles of content with them