Our main goal for The Cumin Club was to build a strong brand on their Instagram platform and attract future customers while creating a story behind the creation of The Cumin Club. We saw value in educating the audience on the history behind certain dishes, and the reality of variety in Indian cuisine, contrary to popular belief in the West.

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We created a customized social media strategy for The Cumin Club. We began by constructing and diving deep into understanding the brand to build out the brand vision and story. The content pillars and content pools were derived from the brand story to properly convey The Cumin Club’s purpose.