024™ is a odor-eliminating brand designed to remove odors of cannabis, food smells, pet odor, and more. Inspired by her personal story, founder Gena conceptualized the idea for odor-eliminating candles when she herself noticed the struggles of removing smells after years of living in New York apartments - where there’s little to no privacy on either end. However, Gena and co-founder Marlene noticed a lack of audience retention or growth after learning the ropes of social media - which is where we stepped in.