ENGLISH
Mango
HINDI
Aam
URDU
آم

CULTURALLY
FLUENT.

Model in an embroidered ivory outfit standing on an ornate rug over stone steps

CREATIVELY
BOLD.

WE ARE
INSTINCTIVE, ENERGETIC,
GLOBAL, NERDY &
BOUNDARY PUSHERS

WE ARE INSTINCTIVE, ENERGETIC, GLOBAL, NERDY & BOUNDARY PUSHERS

We're a global Gen Z, woman-led collective of storytellers, designers, and strategists known for marketing that shatters clichés and creates genuine connections with South Asian and Middle Eastern consumers.

Aam was founded on three inconvenient qualities: not fitting in, not shutting up, and being obsessively, nerd-ily fluent in the cultures we serve. Aam exists because South Asian and Middle Eastern audiences have spent decades being marketed at by people who understood the demographic but not the culture. We, on the other hand, not only studied the culture. We are of the culture.

OUR STORY

CLIENTS OF AAM

HERE'S A GLIMPSE OF WHAT WE'VE BEEN UP TO LATELY AT AAM CREATIVE

VIEW WORK

CLIENT
TESTIMONIALS!

If you have a vision for what you want to achieve with your influencer campaign, Aam creative can help make it happen. They understand the South Asian and diaspora market pretty well. And they’ll help you organize all your ideas into a structured plan and then help execute on it. Recommend working with them. They’re a pleasure to work with.

Manan
Head of Marketing @ Tiffins

With Aam,  it really feels like they are part of our full time team. They have been proactive in ensuring our company's growth and needs. From helping our company on a local scale in the UAE when we expanded there as our third city to now helping us on a global scale with over 5 cities, they are the secret ingredient for any brand in their niche space.

Ifrah Khan
Founder @ Musly Club

I am absolutely blown away by the level of partnership, talent, and commitment shown by the Aam team. We went to them with the ask of a full rebrand and from start to finish, Afshan, Drashti, and Hadiqa were absolutely INCREDIBLE to work with! Their team took the time to understand our vision and more than nailed it in bringing it to life. I cannot say enough good things about Aam - they really are the best in the business!

Nita Bhojwani
CEO @ That Desi Spark

The partnership, commitment and investment from the Aam team was a cut above the rest. Never once did we feel like just another client and we always felt that they cared for the success of our initiatives as much as we did, sometimes even more.

Sri Giridharan
Founder @ Prana Kitchens

​A long overdue and big thank you to the team at Aam Creative. I am obsessed with @getculturedcanine branding and consistently get compliments on it. Drashty Sheth, Afshan Nasseri, and the team at Aam Creative were so much fun to collab with and brought this brand that lived in my head for so long to life!!

Achala Kovuru
Director of Marketing @ The Cumin Club

Aam's strength is in their cultural literacy (we were a south asian food brand) and their diverse team members who have skillsets across digital marketing strategy, copywriting, graphic design, social content creation, and analytics.

Natasha Thakkar
Founder @ Cultured Canine

The team's flexibility and the ability to adapt to changing situations - this is so important for startups! The Aam Creative team always goes the extra mile. They are responsive and detail-oriented.

Pranali Choubal
Founder @ Ark

We had a fantastic experience working with Aam Creative on our Ramadan campaign. From the outset, the team brought a high level of creativity, paired with a clear understanding of digital marketing and content that aligned perfectly with what we needed.

Shadi Afshar
Head of Ahmad Tea USA

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